The content on your website must be of high quality and original.
The quality of your content should take priority over quantity. Make the content user friendly by:
• Using informal language
• Spell checking
• Updating at least once a week
• Being concise
Majority of web users spend very little time reading information online. To ensure that you pass on your message in minimal time, ensure that all the relevant information is available at a glance. You can do this by:
• Highlighting keywords
• Using sub-headings
• Using bullets
• Writing insightful articles
• Using high quality graphics
Good writing, hyperlinks and quality graphics also help to add credibility to a website.
You can read more about this here.