The future of women’s rugby in Kenya

Kenya's Women's fifteens national team lifts the 2011 Elgon Cup

There is an aura of complacency surrounding women’s rugby in Kenya. It is now time to take steps to move it to the next level.

Development of women’s rugby in Kenya has to become a matter of national concern. I want to be able to read about the girls’ rugby competition at the national secondary schools games. I want to read about a women’s rugby clubs league and I want that league to consist of more than three teams. I want to hear about a women’s university rugby league. I want to hear about Kenya hosting an international women’s tournament attended by teams other than Uganda.

When we do get to watch the girls and women’s teams play, we all remark about how well they play, how experienced they have become, how much exposure they need to get. Talk is great. But it needs to be backed up by actions.

Women’s rugby in Kenya does need more exposure and awareness. This means that we need to create opportunities for more games and tournaments for both local and international teams.

The women’s game needs to get local partners to assist in financing and supporting women’s rugby in Kenya. The arguments for how women’s rugby needs to be seen to be performing before corporates can come on board, and how women’s rugby cannot perform without funding are chicken and egg stories, which do not help the situation.

Perhaps Kenyan rugby should focus on appealing to philanthropic corporates other than those that only focus on immediate returns on investment. We can no longer look at women’s rugby as a product, which has to be packaged to suit possible investors. Consider the milestones that women’s rugby in Kenya has made thus far, the lives that it has affected, the ethos that it promotes amongst the players and then think of the kind of people or corporates that we want to help to promote the women’s game.

In 2009, I served as Team Manager for the women’s national team. During this time, I watched the players exhibit a great love for the game by diligently attending training sessions throughout the year for two competitive fixtures, in the Elgon Cup, which are sometimes uncertain. This year for example, the return leg in Uganda was dropped and the Elgon Cup had already been awarded to Kenya until it was announced that the Uganda leg was back on.

During the 2010 Safari Sevens tournament, local women’s teams were scheduled to play a game at about 9 or 10am on the final day of the tournament. The timing for the game was moved up to 8am and this was not properly communicated to the team. On arrival 8am, the women’s teams were informed that they had arrived late for their game and that they would not be allowed to take the pitch because the day’s schedule was extremely tight.

This was very unfortunate because the women had gone out of their way to invite friends and family to show up and watch them play at the Safari Sevens, which is a big deal. What was even more unfortunate was that although the women’s fixture had been cancelled because of a tight schedule, there was still enough time in the programme to have scantily dressed women run onto the pitch and dance for close to five minutes, three different times!

During my time on the Rugby Super Series committee, and particularly as Tournament Director in 2009, it took extra effort to get the women’s game to be played in the afternoon in front of fans. An early morning game might have made it easier to plan the day’s fixtures, but it would have meant that the women played to empty stands.

Despite the odds being against them the women’s rugby fraternity continues to tirelessly contribute to the growth of rugby in Kenya. Coach Sammy Kemmey, Assistant Coach Pritt Nyandatt, physiotherapist George Omondi and Team Manager Yvonno Makwali work endlessly to keep player morale up.

Members of the women’s rugby fraternity have been instrumental in running mini rugby programmes in Kenya. Also, some of the players perform administrative roles at the Kenya Rugby Union and others are IRB certified rugby referees.

Recently, it was announced that three sub unions; Western, Universities and Coast, had been formed by the Kenya Rugby Union. I hope that these sub unions have specifically included in their mandate, development of the women’s game.

We now have a director in charge of women’s rugby. This is a step in the right direction. It is also great to see that Pritt Nyandat, assistant coach for the national women’s rugby team, is part of a recently constituted National Squads Management and Elite Performance Sub Committee. I do hope that there are immediate plans for proactive engagement of the Union in development of the women’s game. I also hope that eventually, the KRU will appreciate the growth of women’s rugby in Kenya and allow the game to be governed by a separate body; Kenya Women’s Rugby Union perhaps?

Rugby clubs in Kenya also have their part to play in developing women’s rugby in the country. They can do this most effectively by creating a women’s section within the club membership and subjecting them to the same conditions as male players. This would give clubs extra members and with it, extra income from membership fees. Having women in the clubs will also increase the publicity of the club and improve chances of getting those elusive sponsorships and grants.

Finally, women rugby players in Kenya need to get out there and force the world to see them. Play hard and fight for what’s rightfully yours. You’ve earned it.

How your non-profit can make the most of Facebook

It is extremely valuable for non-profits to be on Facebook because of the number of active users and potential volunteers, funders and beneficiaries that they get access to. There must however be a strategy to having a presence on Facebook.

Fan page not personal profile

Set up a Facebook page for your non – profit; not a Facebook personal profile. This is because a profile will not allow you to see how your fans engage with your content. Fan pages allow you to see this through insights. This video by John Hayden shows you how you can measure Facebook page fan growth and engagement with insights.

With a personal profile, you are asking users to be your friend and share their personal information with you. On the other hand, asking a Facebook user to like your fan page does not cross any personal boundaries. For example, I may not necessarily want a lingerie company to know what I did over the weekend or whether or not I am married, but I will probably be interested in liking their fan page to find out what kind of stuff they stock.

Most importantly however, fan pages trump personal profiles because using a personal profile to market your product or organisation violates Facebook terms of service. Facebook could delete your profile because you spammed people with friend requests or information about your organisation.

Roll out the red carpet!

Non-profits should customise their welcome tabs to give information, which encourages people to like their fan page. The welcome tab could be a call to action or it could be customised for a specific campaign. Be sure to make this welcome page the default landing page for your fan page. Offering gifts to people who like the page is a great way to welcome new fans. It could be T-Shirt or a wrist band or access to a link with information, which fans would find valuable.

The profile picture for your landing page should be well designed and visible.

Have a look at these welcome pages for example:

ONE is a grassroots advocacy and campaigning organization that fights extreme poverty and preventable disease, particularly in Africa.

GENERATION KENYA is a project which documents outstanding contributions by a nominated selection of Kenyans, profiling Kenyan success, talent and generosity. The goal is to provide role models for young people by featuring stories of challenge and achievement.

Make it a riveting experience!

Once you have an audience, you have to keep them engaged. Give them avenues and opportunities for them to stay connected. You can do this through open ended questions. Also remember that conversations are two way; be sure to respond to questions and observations.

You can also have contests on your page occasionally.

Integrating your Flickr, YouTube and twitter accounts also helps to keep your audience engaged.

Consistency

It is important that the person updating your non-profit’s fan page understands the voice of the organisation and is able to communicate on behalf of the organisation well. Assign one, if necessary two people, to follow the stream and do the posting. You do not want to have too many people with access to the fan page administration. This would make it harder to keep track of what information is being shared on the organisations behalf and by whom. It is important not to over post on your page. One or two updates a day should do it. I personally remove pages from my news feed which are constantly flooding my personal profile.

Yap! Lots of work goes into having a Facebook presence for your non profit, but it is definitely worth it at the end of the day.

How do you make your Facebook work for your non=profit?