IT IS WAR! And I love it!
Nandos, who you may remember from their Last Dictator Standing video, launched a parody of a Santam ad.
Santam is an insurance company and I love the fact that they not only came up with this incredibly entertaining ad to begin with, but that following the Nandos parody ad, they went on to make a parody ad of their own!
This little war has resulted in great competitive advertising and valuable exposure for both brands and great entertainment for the rest of us. I find myself now thinking about my insurance cover while getting hungry and laughing myself silly.
I love that brands are embracing technology and making it work for them.
You can watch the videos below.
This is the original Santam ad.
This is the Nandos parody ad. Pow!
Then Santam hit back! Pow!Pow!
What do you think? Isn’t this brilliant?!